Our approach to TV is to make our spots the beginning of a conversation with your audience and then to continue that conversation on the Web. Check out the spots we did for Vongo, Starz Entertainment Group's new video download service. Our 30 second spots for them told the beginning of a story on TV, and then continued that story via 3-minute video tours on their website.

Do you know what it's like to have one of your sweet, innocent children ask, "Dad, you don't do banner ads, do you?" We hate banners as much as our children, and you should hate them too.

One of our partners was the creator of the first ad that ever appeared on the Internet. It logged a 44% click through rate for over 2 months. We were also involved with some of the first email campaigns, way back in the Prodigy days when email opening rates were 100%. But we are an industry that kills our geese that lay golden eggs. Banners today receive under 1% click through rates. A whole industry (SPAM filters) has evolved to block our emails. Why spend your money on advertising that people so clearly hate and that so clearly does not work?

We don't do banners. We create online experiences that are as good as any content you'll find on your favorite portal site, and as helpful as any service you'll get from your favorite commerce site.

You have a fabulous TV ad. It won a Gold Lion at Cannes. People talk about it spontaneously on the subway. Even your mother loves it and understands it. The next step is to make it available to eager consumers online, right?

Simply taking your ads and re-running them online is one of the biggest mistakes marketers make today. Why disappoint your customers with a typical, offline-oriented "sit back" experience when what they really want is to lean in and immerse themselves in your brand?

And if you're thinking about paying someone to run your 30-second spot as a "pre-roll" to an online video, STOP. Is chaining consumers to a chair and forcing them to watch your 30-second spot your agency's idea of a creative media buy? It sounds like a lack of creative energy to us. You can do better than that. Call us.

When you put your URL at the end of a TV spot or at the bottom of your magazine ad, do you direct customers to a place that's relevant to the ad that attracted their interest, or do you dump them onto your home page and let them figure out what to do next?

Ha ha, just seeing if you're paying attention. Of course we don't do that, and neither should you. If you've got a URL in any offline ad, we can help you create an online experience that will be completely relevant to your audience, and that will help you evolve your relationship with a person from "interest" to "desire."